Customer Engagement Portals
Be There For Your Clientele 24/7
While Customer Engagement Portals can take many forms, they are always content-driven, gamified, online environments designed to strengthen your relationships with customers and prospects.
A Customer Engagement Portal powered by Authica™ is a logged-in online environment that is a differentiator for your business and an added service for your prospects and customers. You determine who can gain access to the environment and when. In the portal, users have access to a wealth of multimedia content that is thoughtfully organized to learn everything they need to know in order to interact with your firm and to buy and use your products or services.
The gamified features — such as point scoring, badges, certifications and ranks — keep your audience motivated to learn from you. Learning from your business promotes conversions, sales, referrals, and greater customer satisfaction. As users engage on your Authica™ portal, they generate data that yields unprecedented insights into their needs, preferences, pain points and behaviors. Your sales, marketing, and customer care teams can leverage this data to communicate with this audience more effectively and efficiently.
How Our Clients Use Customer Engagement Portals
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engagement right for you?
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All Roads clients use Authica™ portals for a range of purposes — each one providing their knowledge as an exclusive additional service. Notably, they use them for:
Sales and Prospecting
- Generate and nurture leads to faster conversion
- Qualify leads for more targeted and efficient communications
- Demonstrate differentiators and provide additional value
- Proactively answer customer questions
- Produce insights to influence future sales, marketing and/or customer care initiatives
- Identify new sales opportunities and promote upsell and cross-sell opportunities
Customer Engagement and Service
- Provide round-the-clock support and real-time communication
- Add value to products and services
- Increase customer loyalty and retention
- Generate new business
- Encourage brand evangelism and referrals
- Reduce employee-customer service time
- Educate customers to get the most out of your products or services
Why Gamification for Prospects and Customers?
Educated customers are far more likely to remain loyal long-term and increase purchases.1 But how do you educate them? Gamification – the incorporation of game-like elements (such as point scoring) into traditionally non-game activities – promotes knowledge transfer, helping them to engage with your content and absorb the knowledge they need. Fully informed prospects are motivated to convert. Fully educated customers are purchase more, offer repeat business, evangelize, and refer.Try a Gamified Customer Portal
Gamified Education Engages Prospects & Customers
Meet Your Clients
Where They Are
87% of retailers plan to use gamification to engage with clients in the next five years.2
Deliver Exceptional Service At a Fraction of the Cost
Call center support can cost between $6 and $12 per call – or more. A customer portal can cost less than 10 cents to support.3
42% of leading companies report that online learning has boosted revenues.4
The All Roads team did a fantastic job delivering a solid differentiation strategy that boosted our sales in the Atlanta home renovation market. With our Customer Engagement portal, we eliminate the ambiguity and dysfunction typically associated with the home remodelling process. All Roads’ “education first” philosophy resonates with our target audience. We’re differentiated in an industry that traditionally puts selling first and because of that, we’re able to build lasting relationships with select clients in the greater Atlanta metropolitan area.
What could gamified customer engagement do for your business?
Try it first-hand. Register for the Knowledge Base.
- 2 https://bostonretailpartners.com/2015-crm-survey-report/